Advisory on Demand
Advisory on Demand
Not theory, not endless slides. Just sharp decisions, clear systems, and the support you need to move forward
Not theory, not endless slides. Just sharp decisions, clear systems, and the support you need to move forward
Since 2021 / Based in Lisbon
Since 2021 / Based in Lisbon
Hands-on strategy for entrepreneurs
Independent & boutique
Practical Consulting
Business Is Hard. Advice shouldn’t be
Business Is Hard. Advice shouldn’t be
We Help Teams Cut Through Noise
Manifesto
Manifesto
We know what it feels like to run a company and drown in noise. That’s why we strip consulting down to what matters: clear decisions, simple systems, and ongoing support.
No vanity metrics. No endless slides. Just sharp tools and clear direction — so you can move forward with confidence
We know what it feels like to run a company and drown in noise. That’s why we strip consulting down to what matters: clear decisions, simple systems, and ongoing support.
No vanity metrics. No endless slides. Just sharp tools and clear direction — so you can move forward with confidence
with Ana Moreira, Strategy Consultant
with Ana Moreira, Strategy Consultant
Strategic Clarity Sessions
One-off, 90-minute workshops to untangle complexity and set direction
Strategic Clarity Sessions
One-off, 90-minute workshops to untangle complexity and set direction
Strategic Clarity Sessions
One-off, 90-minute workshops to untangle complexity and set direction
Systems & Processes
Practical frameworks that help your team work faster, smarter, and with less friction
Systems & Processes
Practical frameworks that help your team work faster, smarter, and with less friction
Systems & Processes
Practical frameworks that help your team work faster, smarter, and with less friction
For Growth Partnerships
3–6 month collaboration to build and test strategies with you, not for you
For Growth Partnerships
3–6 month collaboration to build and test strategies with you, not for you
For Growth Partnerships
3–6 month collaboration to build and test strategies with you, not for you
Advisory on Demand
Direct access to a consultant for quick questions, reviews, or second opinions
Advisory on Demand
Direct access to a consultant for quick questions, reviews, or second opinions
Advisory on Demand
Direct access to a consultant for quick questions, reviews, or second opinions
Doubled ARR in 6 Months
Confio SaaS
B2B Software
2024
Doubled ARR in 6 Months
Confio SaaS
B2B Software
2024
Doubled ARR in 6 Months
B2B Software
2024
Cut Burn Rate by 30%
WellPath Health
Healthcare
2023
Cut Burn Rate by 30%
WellPath Health
Healthcare
2023
Cut Burn Rate by 30%
Healthcare
2023
Scaled to 5 New Markets
Northline Retail
E-commerce
2024
Scaled to 5 New Markets
Northline Retail
E-commerce
2024
Scaled to 5 New Markets
E-commerce
2024
Raised $12M Series A
Finrise App
Finance
2023
Raised $12M Series A
Finrise App
Finance
2023
Raised $12M Series A
Finance
2023
Working with Inês helped us cut through months of indecision. Within two sessions, we had a clear direction and a plan that actually worked
Sarah Mitchell
Finrise App
We’d spent a year overcomplicating our internal processes. The team brought sharp, simple systems — and suddenly everything just clicked
James Chen
Confio SaaS
Their approach was refreshingly human. No fluff, no theory — just honest advice that moved our strategy forward
Maria Garcia
WellPath Health
The clarity we got in a single workshop saved us weeks of wasted effort. It’s the kind of consulting that makes you feel lighter, not busier
Sofia R.
Northline Retail
We came in with a vague idea and left with a clear roadmap and renewed energy. The process felt structured yet flexible — exactly what we needed to move forward
Emma Thompson
Ommo
I’ve worked with large firms before — this felt completely different. Real partnership, real accountability, and results that last
Priya Kapoor
StartX
Working with Inês helped us cut through months of indecision. Within two sessions, we had a clear direction and a plan that actually worked
Sarah Mitchell
Finrise App
We’d spent a year overcomplicating our internal processes. The team brought sharp, simple systems — and suddenly everything just clicked
James Chen
Confio SaaS
Their approach was refreshingly human. No fluff, no theory — just honest advice that moved our strategy forward
Maria Garcia
WellPath Health
The clarity we got in a single workshop saved us weeks of wasted effort. It’s the kind of consulting that makes you feel lighter, not busier
Sofia R.
Northline Retail
We came in with a vague idea and left with a clear roadmap and renewed energy. The process felt structured yet flexible — exactly what we needed to move forward
Emma Thompson
Ommo
I’ve worked with large firms before — this felt completely different. Real partnership, real accountability, and results that last
Priya Kapoor
StartX
0+
0+
founders we’ve worked with
founders we’ve worked with
0
0
industries covered (from SaaS to retail)
industries covered (from SaaS to retail)
0
0
continents clients served
continents clients served
0
0
vanity metrics — only real outcomes
vanity metrics — only real outcomes
Inês Duarte — Founding Partner, Lead Strategist
Inês Duarte — Founding Partner, Lead Strategist
About
About
We never aimed to be the biggest consultancy. Our choice is to stay small and independent — so that every client works directly with a partner.
This means no layers of managers, no endless back-and-forth. Just sharp minds, fast communication, and real accountability
We never aimed to be the biggest consultancy. Our choice is to stay small and independent — so that every client works directly with a partner.
This means no layers of managers, no endless back-and-forth. Just sharp minds, fast communication, and real accountability
Clear roles, direct access
Clear roles, direct access
Team
Team
We keep our team intentionally small, so every client works directly with senior consultants. No layers, no hand-offs — just partners who stay involved
We keep our team intentionally small, so every client works directly with senior consultants. No layers, no hand-offs — just partners who stay involved
Ana Moreira
Strategy Consultant
Miguel Rocharo
Operations & Partnerships
Sofia Almeida
Communications & Research
Catarina Silva
Financial Strategy
Mario Gomez
Strategist
Rui Fernandes
Product & Market Research
Ana Moreira
Strategy Consultant
Miguel Rocharo
Operations & Partnerships
Sofia Almeida
Communications & Research
Catarina Silva
Financial Strategy
Mario Gomez
Strategist
Rui Fernandes
Product & Market Research
Ana Moreira
Strategy Consultant
Miguel Rocharo
Operations & Partnerships
Sofia Almeida
Communications & Research
Catarina Silva
Financial Strategy
Mario Gomez
Strategist
Straightforward steps, no extra layers
Straightforward steps, no extra layers
How it works
How it works
1
Free 30-min Call
Free 30-min Call
We start with a conversation to understand your challenges, context, and goals. No strings attached
We start with a conversation to understand your challenges, context, and goals. No strings attached
with Ana Moreira, Strategy Consultant
with Ana Moreira, Strategy Consultant
2
Clear Plan of Action
Clear Plan of Action
Within days, you get a sharp roadmap: what to focus on, what to drop, and how to move forward.
Within days, you get a sharp roadmap: what to focus on, what to drop, and how to move forward.
3
Hands-on Support
Hands-on Support
We work side by side with your team to set up systems, test strategies, and keep momentum.
We work side by side with your team to set up systems, test strategies, and keep momentum.
FAQ. Straight Answers
FAQ. Straight Answers
No jargon, no fluff — just clear answers to the questions teams ask us most
No jargon, no fluff — just clear answers to the questions teams ask us most
How long does a typical project take?
Most projects take between 4–8 weeks. We agree on the scope upfront and keep a clear timeline, so there are no surprises.
Do you work with early-stage startups?
Can I hire you just for a workshop or short engagement?
Which industries do you specialize in?
What do you need from me to get started?
How long does a typical project take?
Most projects take between 4–8 weeks. We agree on the scope upfront and keep a clear timeline, so there are no surprises.
Do you work with early-stage startups?
Can I hire you just for a workshop or short engagement?
Which industries do you specialize in?
What do you need from me to get started?